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Mercedes-Benz Fashion Week Australia

May 2019

Mercedes-Benz supports fashion events globally, lending its name to over 60 events in more than 30 countries.

Mercedes-Benz is proud principal partner of Mercedes-Benz Fashion Week Australia, which was held in Sydney from 12 to 17 May, followed by Mercedes-Benz Fashion Weekend Edition on 18 to 19 May. 

Mercedes-Benz Fashion Week Australia provides designers with an international platform to showcase their collection to industry insiders from around the world, including buyers, retailers, celebrities, VIPs and members of the regional, national and international press.

Known as the premier event worldwide - style, beauty, supermodels and celebrities come together at Mercedes-Benz Fashion Week Australia where designers showcase their very latest Resort collections.

Aje headline Mercedes-Benz Fashion Week Australia

Star-studded lineup ready to shine at Mercedes-Benz Fashion Week Australia 2019

A pair of powerhouse fashion duos will deliver the star wattage as Australia’s largest industry-based fashion event, Mercedes-Benz Fashion Week Australia, fires up from May 12-19.

Australian fashion house, Aje, has been named the ‘Mercedes-Benz Presents’ designer for 2019, revealing its Resort 2020 collection in an exclusive showing at Campbell’s Stores in Sydney’s iconic The Rocks. Aje co-founders Edwina Forest and Adrian Norris join Australian fashion elite as recipients of the privilege of staging the opening show, the latest entry on a list that includes Maticevski, Dion Lee and Camilla and Marc. Each year, the ‘Mercedes-Benz Presents’ show kicks off the week-long event with the hottest ticket of the season.

Aje’s Adrian Norris says the honour is a recognition not only for the brand, but also their loyal clients. “We always seek to offer them something truly unique, and we look forward to making this a milestone moment with them in mind,” he says.

Another key show on opening day – to be staged at the home of Australian Fashion Week, Carriageworks in Sydney − is sport and leisurewear brand P.E Nation. Co-founders Pip Edwards and Claire Tregoning, who are Mercedes-Benz Friends of the Brand, are set to energise the week that will also include Albus Lumen, Alice McCall, Bec + Bridge, Bondi Born, Double Rainbouu, Hansen & Gretel, Justin Cassin, Lee Matthews, Leo & Lin, Mariam Seddiq, Thurley and We Are Kindred.

Carriageworks will host the Mercedes-Benz Star Lounge, providing a relaxing space for invited guests to enjoy a beverage and canapes between shows.

Mercedes-Benz Fashion Week Australia attendees will have the opportunity to peruse stylish offerings from the Mercedes-Benz product range including a sleek CLS Coupé at Campbell Stores, plus the high-performance Mercedes-AMG GT R at Carriageworks along with an iconic G-Class off-roader and the newly arrived CLA, the compact four-door coupé featuring the innovative Energizing Comfort Control with a new Energizing Coach feature that can help choose a wellness program tailored specifically to the driver.

Mercedes-Benz Australia/Pacific CEO and Managing Director, Horst von Sanden, says that even after the company has provided decades of direct support for Australian fashion, he still gets a thrill from Mercedes-Benz Fashion Week Australia each year, and especially the ‘Mercedes-Benz Presents’ runway.

“For us, this is an opportunity to immerse ourselves in design and innovation,” he said. “We design and manufacture cars on the cutting edge of technology and sometimes it’s both enjoyable and instructive to see how design professionals from another industry, like Edwina and Adrian from Aje, approach their work and create something that’s desirable but also practical and useful in people’s lives.

“The end result may be different, but we see a lot of crossover in the processes between creating fashion and designing the next generation of vehicles.”

To find out more about Mercedes-Benz Fashion Week Australia 

http://mbfashionweek.com/australia

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